Blistering speed.
Absolute control.
The RC:Storefront architecture is built for the modern web. We use Next.js server-side rendering and edge caching to deliver sub-100ms page loads that crush Core Web Vitals and maximize SEO.
export async function generateMetadata({ params }) {
const product = await rc.storefront.getProduct(params.slug);
return { title: product.name, description: product.seoDesc };
}
export default async function ProductPage({ params }) {
// Cached at the Edge automatically by Next.js
const product = await rc.storefront.getProduct(params.slug);
return (
<ProductLayout data={product}>
<AddToCart sku={product.sku} />
</ProductLayout>
);
}
The technical foundation you deserve.
Next.js SSR by Default
We don't rely on massive client-side JavaScript bundles. Pages are rendered on the server, resulting in instant paints and flawless indexing by Google.
Edge Caching
Your catalog and pages are cached globally. When a user requests a page, they get a static HTML response from a CDN node near them in milliseconds.
Headless Flexibility
Want to build your frontend in Vue? Svelte? React Native? RC:Storefront provides a GraphQL and REST API layer so you can build anywhere.
A perfect Lighthouse score is not a luxury.
Every 100ms of latency costs you 1% in conversion rate. Monolithic platforms weigh down your storefront with megabytes of unoptimized Javascript and blocking CSS.
- LCP (Largest Contentful Paint) under 1.2s
- Zero CLS (Cumulative Layout Shift)
- Automatic Image Optimization via Next/Image
Loved by developers.
RC:Storefront is fundamentally just a Next.js application. Your engineering team can clone the repo and start building immediately using the React ecosystem they already know.
$ npx create-retailcoder-app my-store
# Setting up Next.js architecture...
# Linking to RC:OMS backend...
$ cd my-store && npm run dev
ready - started server on 0.0.0.0:3000, url: http://localhost:3000
The Physics of Page Speed
Why 100ms load times are no longer a luxury, and how headless architecture delivers them.
Sub-Second Commerce
In modern ecommerce, page speed is directly correlated with conversion rate. Amazon famously calculated that every 100ms of latency costs them 1% in total sales. Yet, an alarming number of mid-market and enterprise brands are still relying on monolithic templating engines—like Liquid, Magento PHP, or legacy Salesforce configurations—that regularly take 3 to 5 seconds just to render a basic product detail page.
When a user clicks an ad on Instagram and has to wait four seconds for your site to load, they bounce. You have paid for the click, but lost the sale purely due to technical inefficiency. You cannot out-market a slow website.
RC:Storefront solves this fundamental problem by fully embracing the headless paradigm and Next.js edge computing. We decouple the frontend presentation layer from the heavy backend business logic.
Edge Rendering and Data Streaming
"You have paid for the click, but lost the sale purely due to technical inefficiency. You cannot out-market a slow website."
Instead of building pages on a single central server, we render your HTML on Content Delivery Network (CDN) edge nodes physically located closest to the user. A customer in London receives a page rendered in London; a customer in Tokyo receives a page rendered in Tokyo.
We also utilize advanced streaming architectures. Static elements like images and typography load instantly, while dynamic data—such as real-time inventory counts and personalized pricing—are streamed in asynchronously a few milliseconds later.
The result is a storefront that feels less like a traditional website and more like a snappy, native iOS application. This architectural leap consistently drives higher conversion rates, lower bounce rates, and significantly improved SEO rankings across all devices.